Bosla was founded in 2011 by Alain Besançon and Ahmed El Sirgany, to pursue our passion- to help grow the motorsport industry in Egypt.

We have been racing since 2004, participating in 5 Rallye des Pharaons rally races, and 3 Egyptian cross country rally championships over the following 7 years.

In 2009, we helped create the Egypt Rally School, under the auspices of the Automobile and Touring Club of Egypt. The curriculum we developed, introduces the cross country Rally sport to new racers and team members. It is designed to share all the safety and technical information, team spirit and responsibilities, rules and regulations of rally racing, guiding them to gain enough knowledge to compete professionally in local and international rallies.

In 2014, we developed the prologue and closed circuit, multi car race concept for the spectators to experience the real racing action, this was also a strategy to increase viewership and attract media and sponsors.A few years later we created the 4x4 challenge concept for the off-road enthusiasts and community to get a feel of the sport thus creating new channels to grow our racers base.

In 2019, we introduced the Junior category (under 15 years old) to help develop young talents and ease them into the sport under a highly supervised safe environment.

Our vision for the next 5 years is to continue to grow the sport in Egypt, to create more viewership and followers, promoting Egypt as a motorsport destination.